Essential Rules for Effective Email Marketing

Essential Rules for Effective
Email Marketing

Hi,

Yesterday, I promised you the first in a series of valuable
lessons in email marketing. This is it, and I hope you’re
looking forward to uncovering the secrets that these lessons
hold. In today’s "High Yield Solutions" lesson,
we’ll cover the BASICS OF EMAIL MARKETING.
Now I know what you’re thinking: Basics don’t sound very
exciting or "empowering." But the basics are the foundation
upon which everything else is built. Miss these and you may
end up spinning your wheels for the next 12 months.
(Wouldn’t you rather be spinning stories about how you made
your first million?)
So find a comfortable spot, put up your feet and let’s get
ready to rumble!

Essential Rules For Effective Email Marketing

If you want an email campaign to succeed, you don’t want to
offend anyone when sending your messages. Turn off a
consumer with your email and you can be sure they’ll
tune out your message. Don’t let this happen to you!

A message that earns respect makes sales. That’s why our
first topic for discussion is email etiquette. (Later in the
course, we’ll talk more about how to write an email sales
letter.)
Train yourself to always - and I mean ALWAYS - stick to
the rules below when crafting your email message.

RULE #1 - ALWAYS WRAP YOUR LINES AT 65
CHARACTERS OR LESS
Whenever you write an email, format the lines so that they’re
65 characters, or less, across. To do this, you may need to do
a "hard return" by hitting "Enter" at the end of the line.
Wondering why to limit your lines to just 65 characters?
(Good question! It shows you’re thinking.) There are two
reasons that "less is more":
The first thing to remember is that looking at a computer screen
for a long time causes EYE FATIGUE for many readers. The
shorter span of characters across the screen makes reading
easier and more appealing to the recipient of your email.
The other reason to go short instead of long is this: some email
programs AUTOMATICALLY ENFORCE LINE-WRAPPING
at 60-65 characters on received messages. If your email is wrapped
at 70, the content will arrive all "chopped up."

This makes it unattractive...and worse -- unappealing.

Tip: Email programs such as Outlook Express allow you to SET
THE LINE-WRAP to any character-width you choose. That means
you won’t have to hit Enter each time after typing 65 characters.
Makes life easier!
Tip:You can type 65 asterisks or dashes in a
Notepad file to create a template. Then paste your email below it
to see if any lines extend too far to the right.

RULE # 2 - BE CAREFUL USING ALL CAPS
How many times have you changed the TV channel to avoid
listening to a screaming car salesperson? No one likes a
screaming salesperson...and no one likes a "screaming" email
message, either. Odds are, when someone has over-amped the
volume of their message by using too many capital letters
(not to mention too many exclamation points and other
punctuation) – you’re going to be turned off.
On the Internet, email messages written in all caps are
considered yelling. It’s okay to write some sentences and
some words in all caps, but don’t go overboard. (As you can
see in this message, I’ve tried to use capital letters to
help break up sections of the content from time to time.)
Tip:Consumers buy from a source they trust. Emails in all
caps are perceived as "shady" or uneducated, and have an
appearance that damages the credibility of an offer.

RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)

Would you be influenced by an email selling you something
that had noticeable spelling and grammar mistakes? Sure you
would...and the influence would be negative, not positive!

When a consumer reads a sales message that’s filled with
errors, they think to themselves, "Good grief, this person
doesn’t even take the time to get his emails right. His
product is probably the same quality as his emails."

When you’re in business, your image is your reputation and
your reputation is the reason people buy from you or the
guy down the block. It’s essential that you create an image
of integrity, credibility, and honesty in the mind of your
prospects. Sending emails filled with errors doesn’t hurt
your professional image...it destroys it. (Ouch!)

That’s it for now. I’ll be back with Lesson #2 faster than
you can say, "I want more!"

Sincerely,
JJ Louw

PS:. Did you get a chance to visit my site yet?
This is the exact turn-key marketing system our team is using
to build an extraordinary residual income working from home.
http://www.highyieldsolutions.com/?id=jaylouw

Let me know if you need any help!

Hello and welcome !

Hello and welcome!

  This is the same system I'm using to work and earn from the
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Please feel welcome to contact me directly at:
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If you are no longer interested in learning about ways to
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HERE'S AN OVERVIEW OF WHAT YOU`LL RECEIVE:
BASIC RULES FOR EFFECTIVE EMAIL MARKETING

To expect positive results, you’ve got to know and apply these
simple rules.
EMAIL AESTHETICS

HARNESSING THE POWER OF EMAIL MARKETING

8 STEPS TO IRRESISTIBLE COPY EVERY TIME

EMAIL LISTS - WHAT'S UNSAFE
(Don’t waste your marketing dollars on lists with leads that
go nowhere. Learn how to protect your budget.)

EMAIL LISTS - WHAT'S SAFE

Signposts to "lead lists" that will work.
EXTRA EXTRA

In addition to these exceptional lessons outlined above,
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ALL MEAT, NO FAT



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write email messages that compel people to send you
money! Try the time-proven 8 keys!)
TRIGGER WORDS THAT SABOTAGE YOUR EFFORTS

Discover the trigger words and characters to avoid so that
your message doesn’t fall into a spam trap filter. Get to
know - and master - the strategies and techniques marketing
pros use daily to get results! Insider secrets revealed! (Making
your message visually appealing is half the battle. We’ll show
you how.)

7 WAYS TO COLLECT EMAIL ADDRESSES

Your online success story starts with collecting the email
addresses that will build your mailing list. Use these
unbeatable techniques to create your own "A-List."

USING AUTORESPONDERS TO MULTIPLY YOUR
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This is the must-have information you’re after. You’ll see why
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All this coming soon to an email box near you. Don’t miss it!

Sincerely,
JJ Louw

As requested, you'll find complete details on the easy steps to
make money online here:

http://www.highyieldsolutions.com/?id=jaylouw


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